Google Business Profile
Your free local listing — the heart of local SEO and the Map Pack.
What it means
A Google Business Profile (formerly Google My Business) is the free listing that powers your appearance in Google Maps and the local “map pack” results for nearby searches.
How it affects your SEO
For local businesses it’s often the single biggest local SEO lever — accurate categories, reviews, photos, and posts directly drive map-pack rankings and inbound calls/directions.
Google Business Profile — frequently asked questions
Is a Google Business Profile free?
Yes. It is free and is the single biggest local SEO lever for most local businesses — accurate categories, reviews, photos, and posts directly drive map-pack rankings.
How do I rank in the local map pack?
Optimize your profile with accurate categories, complete details, regular posts and photos, earn reviews, keep NAP consistent, and build local relevance through citations and links.
Related SEO terms
Mentions of your name, address, and phone across the web.
Keeping your name, address, and phone identical everywhere online.
Tells Google which version of a page is the “real” one when duplicates exist.
Google’s three speed-and-stability metrics: LCP, INP, and CLS.
Is this hurting your rankings?
Run a free 60-second audit and find out where google business profile — and dozens of other factors — stand on your site.
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